MirrorWave is a unique feedback management method.

First, MirrorWave has brought into business the longitudinal research method so widely used and accepted in science and medicine. We follow individual relationships or experiences by regularly re-contacting your feedback group members for feedback in pulses we call 'waves'. By looking at the changes from one wave to another, a new world of management opportunities is opened up for you:

• Detect and respond rapidly to changes in relationships - bad changes or good
• Understand the reason for the change, as explained by your feedback group members
• See what has worked - take improvement action and see how that improves individual relationships.

Second, MirrorWave is uniquely respectful. We know people hate surveys, but love to be listened to, so your customers, staff or partners get a positive and engaging feedback group experience which shows you're listening and that you care.

MirrorWave will transform how you go about:

• Building stronger relationships or better experiences with customers or employees
• Building stronger partnerships with suppliers, intermediaries or partners
• Tracking the impact of interventions, transitions, mergers or campaigns.

That means MirrorWave delivers more profitable relationships. Business results with customers for example, include:

• Better retention - save vulnerable relationships and strengthen strong ones
• Boosted share of wallet - better bonding and dialogue attracts
• Reduced cost to serve - nipping issues in the bud reduces time spent on fixing things and more time on getting on the front foot.
• Stronger word of mouth - MirrorWave makes listening and caring tangible and this stimulates positive word of mouth, and so drives acquisition.

MirrorWave is the only true bridge between research and relationship management.