Transforming your customer feedback
MirrorWave Co-founders Reg Price and Jeannie Stewart share their thoughts on transforming customer relationships. In an interview with US-based Laura Sikorski of CustomerThink, Reg and Jeannie talk about [...]
Put some hair on your bald metrics
The aim of many employee and customer feedback systems is to generate metrics so that it is clear what is going on. Trouble is, these metrics are pretty bald and of limited use unless you know WHY things [...]
Attributed feedback vs anonymous
Why on earth would you ask for feedback if you don’t know who the person is? How can you do much to respond if you don’t know who the person is? This is the big divide between market research and relationship [...]
Why not trust people to give you feedback as they see it?
Ever wondered why you get pummelled in surveys by a barrage of questions that somehow lack relevance? That’s because companies commissioning surveys are more interested in topics that are of interest [...]
We’re on a mission to change the way the business world listens
We all know people hate surveys, because they don’t believe anything is done with their feedback. But at MirrorWave, we’ve proven people love to give feedback if they know they’re listened to. We’ve [...]
Latest Posts
So many companies want to stand out for their CX, yet one of the most important interactions of all (asking for and gett...
Potentiate, a global market research agency with a specific focus on human experience, and MirrorWave, a New Zealand-bas...
Never has there been a more important time to listen, understand and respond. We have all gripped up the fact that we ar...