Attributed feedback vs anonymous
Why on earth would you ask for feedback if you don’t know who the person is? How can you do much to respond if you don’t know who the person is? This is the big divide between market research and relationship [...]
We’re on a mission to change the way the business world listens
We all know people hate surveys, because they don’t believe anything is done with their feedback. But at MirrorWave, we’ve proven people love to give feedback if they know they’re listened to. We’ve [...]
Latest Posts
So many companies want to stand out for their CX, yet one of the most important interactions of all (asking for and gett...
Potentiate, a global market research agency with a specific focus on human experience, and MirrorWave, a New Zealand-bas...
Never has there been a more important time to listen, understand and respond. We have all gripped up the fact that we ar...