White paper | Introducing MirrorWave for Strategic Accounts

Introducing MirrorWave for Strategic Accounts

MirrorWave for Strategic AccountsMany firms do their business through strategic accounts which span many individual interpersonal relationships.

In many respects, a strategic account is like a human-to-human ecosystem, which can only be properly managed if opinions of the individual participants, and how that changes over time, is understood, managed and mapped out to show the combined bigger picture.

A new approach is required to really understand what’s happening in the complex ecosystem of relationships that make up a strategic account. 



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